Overview of Publications and Speaking Experience
Throughout his SEO career, Bill Hartzer has consistently contributed research, analysis, and professional commentary across the digital marketing and legal industries. His work spans long-form technical studies, industry news coverage, SEO analysis, and forensic investigations that help simplify complex search engine behavior for attorneys and business leaders.
He regularly speaks at national and international conferences, educating audiences on SEO, technical audits, algorithm changes, domain name forensics, and the role of SEO evidence in litigation. This thought leadership further strengthens his role as a trusted SEO expert witness.
Industry Articles & Publications
Bill has written hundreds of articles on SEO strategy, ranking changes, domain name issues, online reputation, and search engine algorithm updates. His work has appeared in publications including:
- Search Engine Journal
- Search Engine Land
- Practical eCommerce
- Domain Name Wire
- Marketing Land
- Various legal and professional industry publications
These articles often address real-world SEO failures, case studies, algorithm trends, and practical steps for preventing SEO-related losses—topics that are highly relevant when functioning as an expert witness.
Speaking Engagements & Conference Presentations
Bill has been invited to speak at numerous major SEO conferences, marketing events, and professional gatherings. His presentations frequently cover technical SEO, search engine behavior, domain name forensics, and SEO evidence used in legal disputes.
Past speaking appearances include:
- Pubcon (multiple years, including U.S. and international events)
- SMX (Search Marketing Expo)
- NamesCon (domain industry conference)
- State Bar and legal technology events
- Private corporate SEO trainings and workshops
Bill is known for his clear explanations, practical examples, and the ability to translate technical SEO concepts into language that attorneys, executives, and general audiences can understand.
Webinars, Panels & Interviews
In addition to formal conference speaking, Bill regularly appears in podcasts, webinars, and Q&A panels where he discusses search engine updates, SEO risk mitigation, domain name security, and forensic SEO investigations. These formats allow deeper exploration of case studies and real-world scenarios that frequently mirror issues found in litigation.
His interviews and webinar appearances help educate legal professionals and business owners about how search engines actually work—and how SEO evidence can support or refute claims in court.
How Publications & Speaking Support Expert Witness Work
Bill’s ongoing research and thought leadership directly benefit his expert witness engagements. Attorneys often find that his published analysis provides strong foundational context for understanding key SEO issues in a case.
His active presence in the industry ensures that his testimony is aligned with current search engine behavior and best practices—not outdated assumptions. This level of credibility is especially important in cases involving:
- Algorithm updates and ranking changes
- Traffic loss and damages assessments
- SEO malpractice claims
- Defamation and harmful search visibility
- Disputes involving domain names or DNS issues
Because Bill continues to publish and speak regularly, his work is well recognized by industry professionals and legal teams alike.
Request Speaking Availability or Additional Information
If your event, conference, organization, or legal team would like to invite Bill to speak or contribute written analysis, you can make a request through the Contact page. Speaking engagements can be tailored for legal professionals, marketing teams, or mixed technical audiences.
For attorneys seeking materials relevant to litigation, you may also want to review the SEO Expert Witness FAQ and the Attorney Checklist.