Local Search as a Lead Source
For many local service businesses, a large portion of new customers come from search queries that include geography, such as “dentist near me” or “Dallas personal injury lawyer.” Appearing in local packs, map listings, and localized organic results can make the difference between a steady stream of leads and a quiet phone.
When visibility in these areas changes dramatically, disputes may arise over what caused the change and whether someone’s actions or omissions are responsible.
Google Business Profiles and Local Packs
Google Business Profiles (formerly Google My Business) play a central role in local search. Issues can include incorrect categories, wrong addresses, duplicate listings, or sudden suspensions.
Bill reviews how profiles were configured, how they changed over time, and how often they appeared for key local queries. He also examines how profile changes align with shifts in call volume, requests for directions, and website visits where that data is available.
Local Organic Results and Landing Pages
Beyond map packs, local results often include localized organic listings pointing to specific landing pages on a site. These pages may target city names, neighborhoods, or service areas.
In disputes, Bill evaluates how these landing pages were structured, what local signals