Types of Cases
Bill’s SEO expert witness work covers a range of disputes where search visibility, traffic, and online content play central roles. Common categories include:
- Defamation and harmful content appearing in search results.
- Traffic loss and alleged SEO negligence or malpractice.
- Domain name ownership and SEO value disputes.
- Technical SEO failures related to site migrations and replatforming.
Within each category, his work focuses on explaining how search engines interpreted the site and what the available data shows about performance over time.
Expert Reports and Rebuttals
Bill has authored expert reports that analyze historica